Run under a new name to be more inclusive, the third instalment of Asian Trucker’s exhibition will again be the largest in South East Asia Organisers of next year’s Malaysia Commercial Vehicle Expo, Asian Trucker, have announced the dates for the third instalment of the event to be 18 – 20 May 2017. Having gathered feedback from the market, we have decided to rename the event to “Malaysia Commercial Vehicle Expo”, or in short “MCVE”. The new name is to reflect a more inclusive approach and orientation of the exhibition. The logo has been amended accordingly and now sports the Asian Trucker colours.”
This follows the usual rhythm of the exhibition to be a bi-annual event. The venue will be the same as the previous times, The Mines International Exhibition and Convention Centre just outside Kuala Lumpur.
In 2015, the event was a sell-out with all the major players participating, showcasing their latest products and services. A truck convoy ferried the VIP into the venue to open the show while delegates could make use of a varied and thought through fringe program. With regards to the change in name, the organisers said “Originally named MIBTC, we have hosted two highly successful commercial vehicle exhibitions in Malaysia. Following the success of the past event, we are returning with the show in May 2017.
The event, which at the time of writing has already seen a large amount of space being booked by exhibitors is currently the largest commercial vehicle exhibition in South East Asia. As it is aimed at a very specific audience, exhibitors can expect to make new contracts, foster existing relationships and grow awareness for their brands. In 2015, several brands used the exhibition as a platform to launch their products. Asian Trucker is hoping that this time around there will be more such activities taking place. In addition to these, Asian Trucker is planning to extend certain activities to be held on the Sunday following the expo.
“The ASEAN Economic Community is now a part of our daily life and transporters need to address the issues around that. We are hoping that MCVE will become a meeting point for the industry to exchange thoughts, discuss issues and to push forward the idea of a borderless ASEAN” said Stefan Pertz on behalf of the organising team. He also say an opportunity for customer events as businesses from neighbouring countries could send their clients to the event. “There is a golf course next door and a game could be combined with a visit to the expo” he remarked.